A diet loaded with Butylated Hydroxyanisole, Aspartame, Acesulfame-K and Chloropropanols sounds delicious! Not so much? Ok, but those ingredients are really good for you and must have a lot of healthy benefits, right? Still not buying it? How about a diet rich in fruits and vegetables loaded with vitamins and nutrients, lean proteins, without any hormones or antibiotics; does that sound better? For most of us the answer is YES. It is simple and easy to see what food choices are the best to maintain a healthy diet and good physical well being. Nobody can convince you that diets that consist of processed foods, chemical additives and artificial flavors and colors will bring about a healthy and vibrant body. However, what about the cosmetic industry? Do the same rules apply? In the cosmetic world, great marketing and packaging appears to supersede ingredients all day long. It doesn’t matter if there are thousands of studies to show that an ingredient causes neurotoxicity, organ toxicity, reproductive and developmental toxicity or that it is a known carcinogen; as long as there is a beautiful girl advertising the products and nice packaging we buy into the belief – it is good, it works, and we must purchase it.However, let’s stop for a second and apply the same logic to the cosmetic/personal care industry that we do, and now know to be true, of the food industry. Do synthetic and chemically derived ingredients deliver healthy skin? Or to obtain healthy skin do we need to use safe, natural, clean ingredients that contain a high level of antioxidants (green tea), nutrients (rose hip), vitamins (vitamin C) – and so on? Which ingredients are better to use?